Requirements for Applying the Gemba Kaizen Methodology in Improving the Economic Performance of Sports Clubs in Egypt

نوع المستند : المقالة الأصلية

المؤلفون

1 کلية التربية الرياضية جامعة المنيا

2 كلية التربية الرياضية جامعة المنيا

المستخلص

Recently, sports institutions have witnessed significant renewal and development, particularly in the field of management. Many modern management methods have been introduced to keep pace with the rapid and continuous developments of the times. Traditional management no longer meets the demands of this era and is unsuitable for the ever-changing knowledge society. In a fast-evolving, highly competitive world, only those capable of delivering and achieving sustainability can succeed. This world is characterized by speed, quality, precision, and achievement, making it imperative to adopt new and innovative management methods that enhance the skills of employees, increase their motivation to work and achieve, and make them more effective and creative. They need to race against time, surpass current realities, and foresee the future.

The study aims to identify the requirements for applying the Gemba Kaizen methodology to improve the

economic performance of sports clubs in Egypt.

Research Method: The researcher employed a descriptive methodology (survey studies) due to its suitability for achieving the research objectives.

Population and Sample: The research population consists of sports clubs in Egypt, totaling 635 clubs, including members of the board of directors, club managers, and those responsible for marketing and investment in the clubs. Egypt was divided into five sectors, and a stratified random sampling method was used to select the research sample. A random sample was chosen from each sector, with 224 clubs selected, representing 35% of the original population.

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