An analytical study of the reality of the stages of marketing crisis management in the sponsoring companies of the Egyptian sports bodies

نوع المستند : المقالة الأصلية

المؤلفون

کلية التربية الرياضية جامعة المنيا

المستخلص

The research aims to make an analytical study of the reality of the stages of marketing crisis management in the sponsoring companies of the Egyptian sports bodies, The researcher used the descriptive method (the method of survey studies), as it is the appropriate method for the nature of this research.
The research community is represented in the employees of the sponsoring companies of the sports bodies, the members of the boards of directors and the workers in the Marketing and Investment Department of the sports federations, the members of the boards of directors and the workers in the Marketing and Investment Department of the sports clubs, The researcher chose the research sample by stratified random method, and the number of the sample members reached (212) individuals
In collecting research data, the researcher used documents and records analysis, a questionnaire on the actual reality of the stages of marketing crisis management in the sponsoring companies of the Egyptian sports bodies (prepared by the researcher).
One of the most important results: the sponsoring companies and sports bodies do not depend in the management of marketing crises that occur on the scientific stages of crisis management.
One of the most important recommendations: Develop future plans and programs by taking advantage of previous crises in order to achieve balance and cooperation among work members within the department, which contributes to providing the required support to face any crises facing the company.

الكلمات الرئيسية

الموضوعات الرئيسية

مجلة علوم الرياضة

المقالات الجاهزة للنشر، المقال المقبول
استمارة إلكترونية متاحة 11 August 2021

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