Obstacles of applying marketing advertisement strategies as access for promoting activities of sport touris

نوع المستند : المقالة الأصلية

المؤلفون

1 مصر محافظة المنيا جامعة المنيا کلية التربية الرياضية قسم الإدارة الرياضية باحثة فى قسم الإدارة الرياضية

2 مصر - محافظة المنيا - جامعة المنيا - کلية التربية الرياضية - قسم الادارة الرياضية

المستخلص

The research aims at recognizing obstacles of applying advertisement marketing strategies to promote sport tourism in Arab Republic of Egypt .
The researchers used the descriptive method ( surveying studies ) with it's steps and procedures for it's appropriateness to achieve the research goals . The research sample was (112) . They were selected from the research community according to the following Employees in public department for sport tourism at Ministry of youth and sport of (8 ) individuals .They were selected purposively . Employees in public department for sport tourism at Ministry of tourism of (5) individuals .They were selected purposively . Employees in tourism installations at Arab Republic of Egypt in cities (Hurghada – Sharm El Sheik – El Ain EL Sokhana) , workers in the field of marketing and different fields of sport activities inside tourism installations of (81) individuals . They were selected randomly . Employees at advertisement companies in tourism field of (18) individuals . They were selected randomly .
The most important findings are Weakness of applying advertising marketing strategies to promote sport tourism at Arab Republic of Egypt

الكلمات الرئيسية

الموضوعات الرئيسية

مجلة علوم الرياضة

المقالات الجاهزة للنشر، المقال المقبول
استمارة إلكترونية متاحة 11 July 2021

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